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Search Engine Optimization

Stop looking for customers let them find you. Make your website more popular than your competition.

Search Engine Optimisation85% of online internet users use search engines like Google, bing or Yahoo to find what they are looking for. Search Engine Optimisation (SEO) can help your business stand out from your competition and get more visitors who convert the visit into sales. On average, a website’s traffic increases by 73% within six months of site optimisation.

Hotsweb Infotech are experts in website promotion and search engine optimisation. We offer complete SEO services that are affordable and will help you improve your search engine rankings.

We work hard to find the right key words and phrases that will convert the visits into sales.

Whether you are a start up that needs to position itself in the market or a large, successful company with an existing online presence, we can help you get more traffic and increase your conversion.

Help your customers find your website with Pay per Click Google Ad Words.

Be on the first page of Google search results within 24 hours. Hotsweb Infotech can help you get there with campaigns that typically include hundreds of keywords with carefully designed text ads for each product or service group offered by your business. This achieves very effective results, allowing potential customers who are already searching for the products and services you offer, to FIND YOU!

Pay Per Click (PPC)

Also known as ‘cost per click’ and ‘pay per performance’, is a flexible advertising platform that allows online advertisements to appear alongside traditional, “natural” search results. Your ad can be tailored specifically to the search term requested by the internet user, giving you direct control over your marketing message for specific products and services.

Google Adwords

Google Ad Words is the most commonly known and used Pay per Click advertising method. Hotsweb Infotech can set up and create your Google Ad Words campaign for you.

With Google Ad Words advertising you decide what you’re willing to pay for each click on your ad and you can place a limit on what you’d like to spend each day (there is no minimum spending requirement). You only pay when people click on your ad, which means you’re investing in definite leads not hit or miss advertising.

Before you create your Google Ad Words campaign you need to know what are the keywords that people use when searching for your particular product or service.

Hotsweb Infotech will research the keywords that are most relevant to your business. Then we will write your ad campaigns using the keywords to attract customers who are searching for your particular products or service.

Your Ad Words campaign appears immediately on page one of Google’s search pages under sponsored links. This increases your opportunity to get qualified leads resulting in paying customers!

Google Ad Words is a much faster way to drive visitor traffic to your site than traditional, organic SEO methods.

Hotsweb Infotech is a market leader in designing, running and optimising Pay Per Click and SEO campaigns. We can help you achieve all of your Pay Per Click (PPC) and Search Engine Optimisation (SEO) goals, as well as helping you design and develop your brand identity via our website packages.

Whether you have an existing Pay Per Click account or are new to Pay Per Click marketing, contact us today for a FREE consultation and we will demonstrate how we can achieve your objectives; whether you want increased targeted visitors, a higher click though rate (CTR), a lower cost per click (CPC) or most importantly, an increased return on investment (ROI).

Hotsweb Infotech have both the experience and expertise in internet marketing and have a proven track record in paid and natural search campaigns across the major search engines such as Google, Yahoo! and BING (formerly MSN).

Achieving the right results at the right price, our dedicated PPC and SEO account specialists will work with you to achieve your pay per click and/or search engine optimisation goals.

We’ll get you on the front page of Google in 24 hours, or refund your money!

Hotsweb Infotech employs professional Google adwords qualified individual to manage you Pay per Click Advertising Campaigns. Our PPC Management consultants will provide you the best PPC Management Services and. Google Adwords Management.

Our PPC Campaign Service includes:

  • Campaign Management
  • Campaign Setup
  • Ongoing Campaign Management

Here’s some benefits of having Hotsweb Infotech manage your PPC Campaigns:

  • More sales
  • Higher ROI
  • Increased profit
  • More targeted clicks for less cost
  • Valuable keyword and ad analysis
  • lower your cost per click

Most companies poorly manage their PPC advertising campaigns paying too much per click and targeting the wrong keywords.

We work with companies and help them choose the appropriate keywords and bidding prices. We get your campaign rolling Google, Yahoo and MSN. We set your spending limits, and can change them when you ask us to – immediately. We alert you of significant keyword changes, bid gaps and opportunities. We change your campaign focus as required, based on market trend, seasonal behavior of customer, financial approach and other factors.

In SEO, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page.

Some of the off page optimization services which we provide are listed below

  • Link Building
  • Directory Submission
  • Article Writing
  • Article Submission
  • Press Releases

Link Building

In link building we get inbound links for the website to increase its link popularity and to get the website into top of the search results. We provide one way link building services from the relevant web pages and from the content which are relevant to the keyword.

Contrary to the common belief, that link building is as simple as adding a link in a website, link building is a complex procedure whereas we have to plan and execute the link building meticulously. If link building is not done properly then it may harm your website and you get banned in search engines.

Directory Submission

Our directory submission services are 100% manual and organic. As part of our directory submission services we carefully analyses your website, prepare keywords list, description and title and submit to the relevant categories in over 1000 free interment directories.

Article writing

In Search Engine Optimization, content is the king. We can’t undermine the importance of the content. Articles are one of the best and most effective ways to get the incoming links to your website.

As part of our article submission services, we can write unique, grammatically correct and optimized articles on a wide range of topics.

Article Submission

We offer article submission services, which includes article content formatting, adding links in the articles, selecting proper anchor text and then submitting to free article directories in relevant categories. All of our article submissions are done manually by our expert article submitters.

Press Releases

Press Releases are another way to increase link popularity. We offer Press Release Submission to various PR websites.


Blogging is one of the quickest and easiest ways to improve link popularity. We are expert in blogging, blog promotion and link building from blogs.

On page optimisation is one of the first stages of a search engine optimisation (SEO) campaign which should be carried out on a website after you have researched the keywords you want to target in your SEO campaign.

Our On Page Optimisation Service Includes:

  • Changes to website code and structure
  • Changes to navigation and internal linking
  • Increasing calls to action on pages
  • Improved use of target key phrases on the site
  • Edited homepage content for better keyword density

On page optimisation is the process by which various factors on an individual webpage affect its listing in the natural search results for specific keywords. These on page optimisation factors are controlled by the content and the coding structure on a webpage. Examples of on page optimisation include actual HTML code, meta tags, keyword placement and keyword density.

On page optimisation is the number of factors contained within a web page that affect its position in the search engine results pages. By carrying out a professional on page optimisation campaign for a website, you can not only increase your ranking in search engines but also increase the overall readability and usability of a website for visitors.

However on page optimisation alone will not guarantee a website a high position in search engines, but when integrated with other search engine optimisation services – especially link building – it will increase the effectiveness and likelihood of a higher search engine position.

Hotsweb Infotech team knows that it is vital that your site is as search engine friendly as possible and built to be fully optimised using targeted key phrases. There are numerous factors which affect a websites performance in search engine results pages. With this in mind our on page optimisation team will use their professional knowledge of search engine optimisation and apply best techniques to a website to improve it for search engines.

At Hotsweb Infotech, our expert team of SEO consultants will carry out a professional on page optimisation campaign to ensure you website targets your best keywords. If you would like to contact us to find out more about on page optimisation or to find out more about search engine marketing in general then please Contact us Click here to request.

Search engines work on the premise of links to a site being a vote for the site. With quality link building you can receive more votes for your website to obtain higher search engine rankings.

Links to a website continues to be the most important factor that search engines utilize to determine where pages will rank in a SERP for your targeted keywords. Through link building, we can increase:

  • The quality and quantity of links to your website
  • Increase the perceived importance of your pages by search engines
  • Helping your website to rank higher in search results.

If you would like your website to rank for any short tail search terms, you will need most back links. If your website has fewer links than your competitors, your website is more likely to rank below than your competitors

About Hotsweb

Hotsweb Infotech has been empowering its clientele with path-breaking aesthetic web solutions. The effectively deployed web solutions enable our customers to focus on their core area and work with no constraining boundaries of workspace. We deliver solutions that go beyond meeting customer expectations.